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Stories, tips and inspirational insights to upgrade your communication

We love sharing our best practices and industry hacks to help you bring creativity and innovation to your communications.

Scroll down to see our most recent publications or use the filters below to browse through the selected sections of our blog. 

Back to square one: A year of war in Ukraine.
February 2023
Latest Articles

Back to square one: A year of war in Ukraine.

One year into the war in Ukraine, our copywriter shares his personal story about how workplace support is sometimes just enough to tip the scales from the state of desperate uncertainty to the strongest motivation to continue the fight.

Events can shape policy decisions
February 2023
Communications

Events can shape policy decisions

Events have always been at the core of the EU influence toolkit. To understand why we get excited about events , we are sharing some of the best approaches that led to successful and impactful events in the past. 

ASMR storytelling that wins audiences
November 2022
Communications, Latest Articles, Strategy

ASMR storytelling that wins audiences

Seeing sensory-inspired video storytelling producing feasible results, we could not wait for an opportunity to work on an ASMR-inspired campaign. So, when Vlerick Business School approached our creative team, we knew ASMR was the best way to attract students from all around the world to the university’s six Master Programs.

“Map the Gap” – Best in Awareness, Lobbying and Events
November 2022
Latest Articles, Strategy

“Map the Gap” – Best in Awareness, Lobbying and Events

Huawei has joined the European Commission’s Pact for Skills to help build digital skills and talent development for a new digital Europe. We are very proud to have played a role in this journey, as our Map the Gap campaign wins in three categories at the Association Excellence Awards in London.

3 tips for a successful brand positioning strategy
August 2022
Latest Articles, Strategy

3 tips for a successful brand positioning strategy

Creating a successful brand is equally important for both profit and non-profit organizations. In fact, using brand positioning techniques is crucial for establishing the organization’s presence in the industry, connecting with the audiences and maintaining strong stakeholder influence.

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