Category: Strategy

State of AI in EU communications: Real-time insights from our survey

Savion Ray May 23, 2024 No Comments

Artificial intelligence (AI) is revolutionising the communications industry, offering new ways to enhance efficiency, creativity, and strategic planning. To better understand how AI is being utilised in EU communications, at…

Strategies behind effective narrative change

Savion Ray February 27, 2024 No Comments

Stories hold an extraordinary power — they can captivate, inspire, and, most importantly, transform. In the realm of societal change, it’s not just about spinning tales; it’s about reshaping how…

Trends that should lead your communications in 2024

Savion Ray January 10, 2024 No Comments

In the ever-evolving world of communications, staying ahead of the curve is not just an advantage, it’s a necessity. As we step into 2024, several key trends are emerging that…

ASMR storytelling that wins audiences

Viktor Kharyton November 25, 2022 No Comments

Seeing sensory-inspired video storytelling producing feasible results, we could not wait for an opportunity to work on an ASMR-inspired campaign. So, when Vlerick Business School approached our creative team, we…

“Map the Gap” – Best in Awareness, Lobbying and Events

Savion Ray November 4, 2022 No Comments

Huawei has joined the European Commission’s Pact for Skills to help build digital skills and talent development for a new digital Europe. We are very proud to have played a…

3 tips for a successful brand positioning strategy

Viktor Kharyton August 9, 2022 No Comments

Creating a successful brand is equally important for both profit and non-profit organizations. In fact, using brand positioning techniques is crucial for establishing the organization’s presence in the industry, connecting…