Category: Strategy

strategies behind narrative change

Strategies behind effective narrative change

Stories hold an extraordinary power — they can captivate, inspire, and, most importantly, transform. In the realm of societal change, it’s not just about spinning tales; it’s about reshaping how…
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Vlerick The Sound of Success

ASMR storytelling that wins audiences

Seeing sensory-inspired video storytelling producing feasible results, we could not wait for an opportunity to work on an ASMR-inspired campaign. So, when Vlerick Business School approached our creative team, we…
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Brand positioning strategy

3 tips for a successful brand positioning strategy

Creating a successful brand is equally important for both profit and non-profit organizations. In fact, using brand positioning techniques is crucial for establishing the organization’s presence in the industry, connecting…
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